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Token Atlas — investing explained for beginners

Stocks

What is a stock?

A share makes you a part-owner of a business. Here is what that ownership includes, what it does not, and why prices move both ways.

5 min read · Beginner

Funds & ETFs

What is an ETF?

An exchange-traded fund holds a basket of investments like a mutual fund but trades like a stock. Here is how shares come into existence, how you buy them, and the small costs that come with trading.

6 min read · Beginner

Markets & Economy

What is a stock market index?

"The market" in the news is usually an index. Here is what an index measures, and why the way it is weighted changes what it tells you.

7 min read · Beginner

Top explainers

New here? Start with the reading path

New to investing? Read in this order

The full reading path
  1. Your first steps as a new investor

    Personal Finance · 6 min

  2. What is a stock?

    Stocks · 5 min

  3. What is a mutual fund?

    Funds & ETFs · 7 min

  4. What is diversification in investing?

    Portfolio Building · 5 min

  5. How to check a broker or financial adviser

    Investor Protection · 7 min

Stocks

Shares, dividends, valuation and how companies report results.

All Stocks

Stocks

How does the stock market work?

Most of the time you are not buying from the company at all. You are buying from another investor, through a broker, at a price set by the bid and the ask.

7 min read · Beginner

Stocks

Common vs preferred stock

Both are shares of ownership, but they make a different deal with you. Common stock offers votes and open-ended upside; preferred stock offers a place ahead in the dividend line.

6 min read · Beginner

Stocks

How do dividends work?

A dividend is part of a company's profit paid out to shareholders. Whether you get it depends on one date, and what it is worth depends on the price you paid.

6 min read · Beginner

Stocks

What is the P/E ratio?

The P/E ratio tells you how many dollars investors are paying for each dollar of a company's yearly profit. It is a starting point for comparison, not a verdict.

5 min read · Beginner

Funds & ETFs

Mutual funds, ETFs, index funds and what they cost.

All Funds & ETFs

Funds & ETFs

What is a mutual fund?

One purchase can give you a slice of hundreds of stocks or bonds. Here is how a mutual fund is priced once a day, why the same fund comes in different share classes, and what a load is.

7 min read · Beginner

Funds & ETFs

ETF vs mutual fund: what is the difference?

They can hold the very same investments. The differences are in how you buy them, when the price is set, which fees apply and how often they pass taxable gains to you.

6 min read · Beginner

Funds & ETFs

Expense ratios and fund fees explained

A fund's fees are quoted in fractions of a percent, so they look tiny. Over decades they compound like returns do — just in the wrong direction. Here is every fee to look for and what it can cost.

6 min read · Beginner

Funds & ETFs

How to read a fund prospectus

The prospectus is the fund's official disclosure document. It looks long, but the summary section at the front follows the same order for every fund — once you know the order, you can read one in minutes.

6 min read · Beginner

Bonds & Cash

How lending to governments and companies works, and what moves bond prices.

All Bonds & Cash

Bonds & Cash

What is a bond?

Buying a bond means lending money on written terms. Here are the five words that describe every bond, a worked example of the cash it pays, and what can go wrong.

7 min read · Beginner

Bonds & Cash

Why do bond prices fall when interest rates rise?

An old bond's coupon is fixed. When new bonds pay more, the old one has to get cheaper to compete. Here is the mechanism, the math and the one number — duration — that sizes the effect.

7 min read · Beginner

Markets & Economy

Indexes, interest rates, inflation and how trading actually happens.

All Markets & Economy

Markets & Economy

How do interest rates affect stocks?

Rate decisions move markets because they change what future money is worth today. Here is the chain from the Fed's meeting room to a share price — without any forecast.

6 min read · Beginner

Markets & Economy

What is inflation and how is it measured?

Inflation quietly changes what your money can buy. Here is how the official US measure is built, how to read it, and why investors care about "real" returns.

7 min read · Beginner

Markets & Economy

Bull and bear markets explained

Two animal labels for the market's long swings. Here is what they mean, how the numbers work, and why the labels are only clear in hindsight.

6 min read · Beginner

Markets & Economy

Market volatility explained

Prices swing every day. Here is how to measure those swings, what happens when they get extreme, and why a calm plan matters more than a forecast.

6 min read · Beginner

Major indexes at a glance

IndexProviderWeighting
S&P 500S&P Dow Jones IndicesFloat-adjusted market capitalization
Dow Jones Industrial AverageS&P Dow Jones IndicesPrice-weighted
Nasdaq CompositeNasdaqMarket capitalization
Russell 2000FTSE RussellFloat-adjusted
MSCI World IndexMSCIFree float-adjusted market capitalization
FTSE 100FTSE RussellMarket capitalisation adjusted for free float and foreign ownership limits

Methodology facts from each provider's documents, with sources on every profile. No live prices.

Retirement

US retirement accounts, the rules behind them and how plans are built.

All Retirement

Retirement

How does a 401(k) work?

A 401(k) is a US workplace retirement plan. Here is how money gets in, how an employer match adds to it, when that match becomes yours, and the dollar limits the IRS set for tax year 2026.

7 min read · Beginner

Retirement

What are required minimum distributions (RMDs)?

Tax-deferred US retirement accounts cannot grow untaxed forever. From age 73, under the current IRS rules, owners must withdraw a minimum each year — here is how the amount is worked out and what happens if you miss it.

7 min read · Beginner

Retirement

What is a target-date fund?

Target-date funds bundle stocks, bonds and other funds into one holding that grows more conservative as a chosen year approaches. They are convenient, but glide paths differ widely between funds, and no fund guarantees an outcome.

6 min read · Beginner

Retirement

How do people estimate how much to save for retirement?

There is no single right number. Most estimates chain together three rough steps: a share of pre-retirement income to replace, what Social Security might cover, and a withdrawal rate to turn the gap into a savings figure. Each step rests on assumptions you should see.

7 min read · Beginner

Portfolio Building

Allocation, diversification, rebalancing and the risks you take on.

All Portfolio Building

Portfolio Building

What is diversification in investing?

Spreading your money lowers the damage any single company or category can do. It does not stop the whole market from falling. Here is the difference, with numbers.

5 min read · Beginner

Portfolio Building

How does portfolio rebalancing work?

Markets quietly change your mix of stocks and bonds. Rebalancing is how you put it back. Here is what drift looks like in numbers and the ways people correct it.

6 min read · Beginner

Portfolio Building

What is dollar-cost averaging?

Investing the same amount every month buys more shares when prices are low and fewer when they are high. It can ease timing worries, but it does not prevent losses.

6 min read · Beginner

Portfolio Building

What are risk tolerance and time horizon?

Two questions sit under every investing plan: how long until you need the money, and how much of a drop you can live with. Here is how to think about both.

6 min read · Beginner

Personal Finance

The groundwork before investing: compounding, cash buffers, debt and taxes.

All Personal Finance

Personal Finance

Why an emergency fund comes before investing

Investments can fall just when you need cash. A separate pot of safe, easy-to-reach money keeps a car repair or a lost paycheck from turning into debt or a forced sale.

7 min read · Beginner

Personal Finance

Pay off debt or invest?

Every extra dollar can shrink a debt or go into an investment. The comparison is simpler than it looks once you see one side is certain and the other is not.

6 min read · Beginner

Personal Finance

Your first steps as a new investor

Most of the work happens before the first purchase. These are the checks U.S. regulators suggest, in order, with simple numbers to make each one concrete.

6 min read · Beginner

Personal Finance

Capital gains tax basics (US)

When you sell an investment for more than you paid, the profit may be taxed. How long you held it changes the rate. Here are the US federal basics, using the IRS's figures for tax year 2025.

7 min read · Beginner

Investor Protection

Checking who you deal with, spotting scams and knowing what is insured.

All Investor Protection

Investor Protection

How to check a broker or financial adviser

Two free government-linked databases show whether someone is registered and what is on their record. Checking takes a few minutes and is the first defence against investment fraud.

7 min read · Beginner

Investor Protection

What SIPC protection does and doesn't cover

SIPC steps in when a US brokerage firm fails and customer assets are missing. It is not insurance against falling prices, and it works differently from FDIC deposit insurance.

6 min read · Beginner

Investor Protection

Margin accounts explained

Borrowing to invest magnifies both gains and losses. Here is how the US margin rules work, what triggers a margin call, and how you can lose more than you put in.

7 min read · Beginner

Investor Protection

What is a fiduciary?

Investment advisers and brokers both have to act in your best interest in the US, but the duties are built differently. Knowing which one you are dealing with tells you what to ask.

7 min read · Beginner

Calculators that show their math

Every calculator explains its formula and works through an example by hand.

All calculators

Compound interest calculator

Enter a starting amount, a monthly contribution, a yearly return and a number of years. The calculator shows how much of the final balance is your own money and how much is growth.

Fund fee impact calculator

Two funds, the same investment, the same return before fees. The only difference is the yearly expense ratio — this calculator shows how far apart the ending values can drift.

Dividend yield calculator

Enter the share price, the size of each dividend payment and how often it is paid. Add your share count to see what that dividend would mean in dollars per year.

P/E ratio calculator

Two numbers in, two numbers out: the price-to-earnings ratio and the earnings yield. Here is what each one measures and where the ratio stops being useful.

Bond yield calculator

A bond's coupon rate is fixed, but its price is not. This calculator shows what that price does to the two yields people quote most: current yield and yield to maturity.

Retirement savings calculator

Enter your age, the age you plan to retire, what you have saved and what you add each month. The calculator shows a balance at retirement, then shrinks it back into today's dollars so the number means something.

Investing glossary, A to Z

Short definitions with a worked example for every term.

Open the glossary

Why you can check everything here

How we check

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